My Journey
My Journey
Now, let me give you a glimpse into my journey—from hustling hard in the startup world of ViVi Software to navigating the complexities of multi-billion-dollar giants. Here are the key lessons from each stop:
Now, let me give you a glimpse into my journey—from hustling hard in the startup world of ViVi Software to navigating the complexities of multi-billion-dollar giants. Here are the key lessons from each stop:
ViVi Software
ViVi Software
A sofware company I co-founded in 1995. Here I mastered the art of hustle, building everything from scratch
A sofware company I co-founded in 1995. Here I mastered the art of hustle, building everything from scratch
BEA Systems
BEA Systems
Turning a struggling product into a growth powerhouse.
Turning a struggling product into a growth powerhouse.
Oracle
Oracle
Pioneering market entry through agile deployment, acquisition, and rapid product shipping.
Pioneering market entry through agile deployment, acquisition, and rapid product shipping.
VMware
VMware
In my first stint I learned how to codify the customer virtualization journey, then how to scale a new product (VDI) amidst the success of a flagship franchise (vSphere)
In my first stint I learned how to codify the customer virtualization journey, then how to scale a new product (VDI) amidst the success of a flagship franchise (vSphere)
MobileIron
MobileIron
Repositioning, fueling extreme growth, and crafting a compelling narrative for a successful IPO.
Repositioning, fueling extreme growth, and crafting a compelling narrative for a successful IPO.
Skyhigh Networks
(Acquired by Mcafee)
Skyhigh Networks
(Acquired by Mcafee)
Elevating company messaging and navigating product scaling post-acquisition.
Elevating company messaging and navigating product scaling post-acquisition.
VMware
VMware
In my second stint at VMware I help tocreate a new, differentiated product message to steer the company into the cloud while fostering the creation of a new market: Multi-Cloud Infrastructure
In my second stint at VMware I help tocreate a new, differentiated product message to steer the company into the cloud while fostering the creation of a new market: Multi-Cloud Infrastructure
Lessons I learned
Lessons I learned
Throughout my journey, I've gleaned some fundamental lessons:
1 - Mastering the art of recruiting, motivating, and mentoring kick-ass teams.
2 - Recognizing the significance of robust and inspiring company and team value and mission statements.
3 - Understanding how compelling stories can expedite sales and drive accelerated growth.
4 - Applying agile methodologies from software engineering to marketing for faster learning and execution.
1 - Mastering the art of recruiting, motivating, and mentoring kick-ass teams.
2 - Recognizing the significance of robust and inspiring company and team value and mission statements.
3 - Understanding how compelling stories can expedite sales and drive accelerated growth.
4 - Applying agile methodologies from software engineering to marketing for faster learning and execution.
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024