Content Marketing Acceleration
Content Marketing Acceleration
Everyone talks about content marketing, but only the most cutting-edge marketing organizations truly nail it. Content marketing isn't just a strategy; it's a way of life and the key to moving the needle on both thought leadership and the sales funnel. To truly excel, relying on expensive and slow external agencies won't cut it. You need to build an internal content machine that consistently generates relevant, substantial, and engaging content, all while measuring its impact on business results.
Everyone talks about content marketing, but only the most cutting-edge marketing organizations truly nail it. Content marketing isn't just a strategy; it's a way of life and the key to moving the needle on both thought leadership and the sales funnel. To truly excel, relying on expensive and slow external agencies won't cut it. You need to build an internal content machine that consistently generates relevant, substantial, and engaging content, all while measuring its impact on business results.
When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.
When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.
When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.
When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.
01
Content Assessment
02
Improvement Plan
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Content Measurement
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Content Execution
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Conducting a thorough audit of your current content, content processes, and its effectiveness by engaging with the marketing team, the field, and, if possible, customers.
Content Assessment
01
Content Assessment
Conducting a thorough audit of your current content, content processes, and its effectiveness by engaging with the marketing team, the field, and, if possible, customers.
02
Improvement Plan
03
Content Measurement
04
Content Execution
01
Content Assessment
Conducting a thorough audit of your current content, content processes, and its effectiveness by engaging with the marketing team, the field, and, if possible, customers.
02
Improvement Plan
03
Content Measurement
04
Content Execution
Typical Deliverables:
Typical Deliverables:
Typical Deliverables:
01
Content
Improvement Plan
02
Content Measurement Plan
03
Core Content Assets implemented using the new workflow
VMware Market Vision 2022
VMware Market Vision 2022
The VMware Multi-Cloud Services Market Taxonmy 2022
Ready to revolutionize your content strategy and elevate your impact?
Let's make it happen!
Ready to revolutionize your content strategy and elevate your impact?
Let's make it happen!
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024
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