Company and Product Messaging
Company and Product Messaging
Unlocking the true business value of your high-tech products requires more than showcasing features—it's about telling a compelling story. As a seasoned professional, I've been instrumental in crafting narratives that not only differentiate companies but also turbocharge their sales efforts for rapid growth.
Unlocking the true business value of your high-tech products requires more than showcasing features—it's about telling a compelling story. As a seasoned professional, I've been instrumental in crafting narratives that not only differentiate companies but also turbocharge their sales efforts for rapid growth.
Here's my systematic approach
to message development:
Here's my systematic approach
to message development:
Here's my systematic approach
to message development:
01
Workshop with Founders
02
Workshop with Sales
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Customer Interviews
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Messaging Workshop
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Messaging Development
06
Marketecture Development
07
Refinement Workshop
08
First Meeting Deck
09
Validation
10
Customer Feedback
11
Rollout
Capture the essence of your product's value through the words of the founders.
Workshop with Founders
01
Workshop with Founders
Capture the essence of your product's value through the words of the founders.
02
Workshop with Sales
03
Customer Interviews
04
Messaging Workshop
05
Messaging Development
06
Marketecture Development
07
Refinement Workshop
08
First Meeting Deck
09
Validation
10
Customer Feedback
11
Rollout
01
Workshop with Founders
Capture the essence of your product's value through the words of the founders.
02
Workshop with Sales
03
Customer Interviews
04
Messaging Workshop
05
Messaging Development
06
Marketecture Development
07
Refinement Workshop
08
First Meeting Deck
09
Validation
10
Customer Feedback
11
Rollout
Typical Deliverables:
Typical Deliverables:
Typical Deliverables:
01
Messaging
one pager
02
Marketecture
03
First meeting
deck
04
First meeting video recording
05
Rollout
plan
VMware Market Vision 2022
VMware Market Vision 2022
The VMware Multi-Cloud Services Market Taxonmy 2022
E&DV Launch
A vision/mission presentation I developed for launch of the Energy & Data Valley initiative
E&DV Launch
A vision/mission presentation I developed for launch of the Energy & Data Valley initiative
E&DV Launch
A vision/mission presentation I developed for launch of the Energy & Data Valley initiative
E&DV Launch
A vision/mission presentation I developed for launch of the Energy & Data Valley initiative
Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?
Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024
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