CMO Coaching
CMO Coaching
One of the most rewarding aspects of my career has been working with individuals who, after learning from me, went on to do great things—teaching me invaluable lessons in the process. I'm passionate about challenging the common practice of hiring a more 'senior' candidate from the market, urging companies to recognize the potential within their existing smart and driven teams. I've been fortunate to be that internal candidate who was trusted and given opportunities, sparking a genuine passion for helping others do the same. Taking a big step up in one's career often requires a trusted confidant—someone to run ideas by, talk things through, provide encouragement, and offer unfiltered feedback.
One of the most rewarding aspects of my career has been working with individuals who, after learning from me, went on to do great things—teaching me invaluable lessons in the process. I'm passionate about challenging the common practice of hiring a more 'senior' candidate from the market, urging companies to recognize the potential within their existing smart and driven teams. I've been fortunate to be that internal candidate who was trusted and given opportunities, sparking a genuine passion for helping others do the same. Taking a big step up in one's career often requires a trusted confidant—someone to run ideas by, talk things through, provide encouragement, and offer unfiltered feedback.
I'd love to partner with your high-potential individuals to help them become outstanding CMOs. Here's my process:
I'd love to partner with your high-potential individuals to help them become outstanding CMOs. Here's my process:
I'd love to partner with your high-potential individuals to help them become outstanding CMOs. Here's my process:
I'd love to partner with your high-potential individuals to help them become outstanding CMOs. Here's my process:
01
Business Assessment
02
CMO Assessment
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Customer Interviews
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Journey Codification
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Journey Readout
Understanding the company's business needs and expectations concerning the candidate and marketing in general.
Business Assessment
01
Business Assessment
Understanding the company's business needs and expectations concerning the candidate and marketing in general.
02
CMO Assessment
03
Customer Interviews
04
Journey Codification
05
Journey Readout
01
Business Assessment
Understanding the company's business needs and expectations concerning the candidate and marketing in general.
02
CMO Assessment
03
Customer Interviews
04
Journey Codification
05
Journey Readout
Typical Deliverables:
Typical Deliverables:
Typical Deliverables:
01
Customer Journey Framework
02
Customer Journey Operationalization Plan
03
Sales Training Presentation and Video
04
Customer Facing Presentation
VMware Market Vision 2022
VMware Market Vision 2022
The VMware Multi-Cloud Services Market Taxonmy 2022
I'm excited about the opportunity to help your in-house CMO reach their full potential, all while continuing to learn and grow together.
I'm excited about the opportunity to help your in-house CMO reach their full potential, all while continuing to learn and grow together.
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024
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