Agile Marketing Transformation
Agile Marketing Transformation
Software engineers learned a long time ago that only backward, over-the-hump teams use waterfall to develop innovative software and services. They've embraced Scrum and agile methodologies as a way of life. Yet, in much of corporate America, other departments still live in the past with yearly and quarterly goals and initiatives. Enough of that. Agile thinking and execution are applicable to most disciplines. When I transitioned to marketing from product and engineering management at MobileIron in 2012, I immediately deployed Scrum to run the marketing organization with constant communication and two-week sprints and never looked back. We became incredibly responsive to the needs of the business, super transparent about activities and results, and very productive overall. A truly transformative experience.
Software engineers learned a long time ago that only backward, over-the-hump teams use waterfall to develop innovative software and services. They've embraced Scrum and agile methodologies as a way of life. Yet, in much of corporate America, other departments still live in the past with yearly and quarterly goals and initiatives. Enough of that. Agile thinking and execution are applicable to most disciplines. When I transitioned to marketing from product and engineering management at MobileIron in 2012, I immediately deployed Scrum to run the marketing organization with constant communication and two-week sprints and never looked back. We became incredibly responsive to the needs of the business, super transparent about activities and results, and very productive overall. A truly transformative experience.
Here's how I can help your own team embrace agile thinking
and become a predictable execution machine.
Here's how I can help your own team embrace
agile thinking and become a predictable
execution machine.
Here's how I can help your own team embrace
agile thinking and become a predictable execution machine.
Here's how I can help your own team embrace agile thinking
and become a predictable execution machine.
01
Assessment
02
Scrum Training
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Scrum Coaching
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
I sit down with management and the team to identify business needs, current obstacles, and, most importantly, success metrics.
Assessment
01
Assessment
I sit down with management and the team to identify business needs, current obstacles, and, most importantly, success metrics.
02
Scrum Training
03
Scrum Coaching
01
Assessment
I sit down with management and the team to identify business needs, current obstacles, and, most importantly, success metrics.
02
Scrum Training
03
Scrum Coaching
Typical Deliverables:
Typical Deliverables:
Typical Deliverables:
01
Scrum
Training
02
Bi-Weekly Progress Report to Management
03
Before and
After Report
VMware Market Vision 2022
VMware Market Vision 2022
The VMware Multi-Cloud Services Market Taxonmy 2022
VMware Market Vision 2022
VMware Market Vision 2022
The VMware Multi-Cloud Services Market Taxonmy 2022
Ready to transform your team into an agile powerhouse? Let's make it happen!
Ready to transform your team into an agile powerhouse? Let's make it happen!
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024
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