Customer Journey Discovery
Customer Journey Discovery
Unveiling and mapping out your customer journey is like having a GPS for your business. Whether you're dealing with a single product or a diverse portfolio, understanding how customers adopt your offering is key to refining your message, optimizing content, and streamlining your go-to-market strategy. Back in 2009-2010, I had the privilege of spearheading one of the most impactful customer journey projects at VMware, shaping a structured approach that has proven effective.
Unveiling and mapping out your customer journey is like having a GPS for your business. Whether you're dealing with a single product or a diverse portfolio, understanding how customers adopt your offering is key to refining your message, optimizing content, and streamlining your go-to-market strategy. Back in 2009-2010, I had the privilege of spearheading one of the most impactful customer journey projects at VMware, shaping a structured approach that has proven effective.
You can read all about it in this dissertation
You can read all about it in this dissertation
You can read all about it in this dissertation
You can read all about it in this dissertation
here's a summary of how
I approach it:
here's a summary of how I approach it:
here's a summary of how
I approach it:
01
Internal Audit
02
Customer Identification
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Customer Interviews
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Journey Codification
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Journey Readout
06
Journey Operationalization
Start by interviewing founders, management, and field personnel to identify needs and capture their perspectives on the customer journey.
Internal Audit
01
Internal Audit
Start by interviewing founders, management, and field personnel to identify needs and capture their perspectives on the customer journey.
02
Customer Identification
03
Customer Interviews
04
Journey Codification
05
Journey Readout
06
Journey Operationalization
01
Internal Audit
Start by interviewing founders, management, and field personnel to identify needs and capture their perspectives on the customer journey.
02
Customer Identification
03
Customer Interviews
04
Journey Codification
05
Journey Readout
06
Journey Operationalization
Typical Deliverables:
Typical Deliverables:
Typical Deliverables:
01
Customer Journey Framework
02
Customer Journey Operationalization Plan
03
Sales Training Presentation and Video
04
Customer Facing Presentation
VMware Market Vision 2022
VMware Market Vision 2022
The VMware Multi-Cloud Services Market Taxonmy 2022
Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?
Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024
Menu