Customer Journey Discovery

Customer Journey Discovery

Unveiling and mapping out your customer journey is like having a GPS for your business. Whether you're dealing with a single product or a diverse portfolio, understanding how customers adopt your offering is key to refining your message, optimizing content, and streamlining your go-to-market strategy. Back in 2009-2010, I had the privilege of spearheading one of the most impactful customer journey projects at VMware, shaping a structured approach that has proven effective.

Unveiling and mapping out your customer journey is like having a GPS for your business. Whether you're dealing with a single product or a diverse portfolio, understanding how customers adopt your offering is key to refining your message, optimizing content, and streamlining your go-to-market strategy. Back in 2009-2010, I had the privilege of spearheading one of the most impactful customer journey projects at VMware, shaping a structured approach that has proven effective.

You can read all about it in this dissertation,
here's a summary of how 

I approach it:

You can read all about it in this dissertation,
here's a summary of how 

I approach it:

You can read all about it in this dissertation,
here's a summary of how 

I approach it:

01

Internal Audit

02

Customer Identification

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Customer Interviews

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Journey Codification

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Journey Readout

06

Journey Operationalization

Start by interviewing founders, management, and field personnel to identify needs and capture their perspectives on the customer journey.

Internal Audit

01

Internal Audit

Start by interviewing founders, management, and field personnel to identify needs and capture their perspectives on the customer journey.

02

Customer Identification

03

Customer Interviews

04

Journey Codification

05

Journey Readout

06

Journey Operationalization

01

Internal Audit

Start by interviewing founders, management, and field personnel to identify needs and capture their perspectives on the customer journey.

02

Customer Identification

03

Customer Interviews

04

Journey Codification

05

Journey Readout

06

Journey Operationalization

Typical Deliverables:

Typical Deliverables:

Typical Deliverables:

01

Customer Journey Framework

02

Customer Journey Operationalization Plan

03

Sales Training Presentation and Video

04

Customer Facing Presentation

VMware Market Vision 2022

VMware Market Vision 2022

The VMware Multi-Cloud Services Market Taxonmy 2022

Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?

Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?

Let's Get Started

I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.

Vittorio Viarengo © 2024

Let's Get Started

Schedule a no-obligation discovery call

with me to see how we can accelerate your

company’s growth through product marketing.

Vittorio Viarengo © 2024

Let's Get Started

Schedule a no-obligation

discovery call with me to

see how we can accelerate

your company’s growth

through product marketing

Vittorio Viarengo © 2024

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Value/Mission Development

Unveiling and mapping out your customer journey is like having a GPS for your business. Whether you're dealing with a single product or a diverse portfolio, understanding how customers adopt your offering is key to refining your message, optimizing content, and streamlining your go-to-market strategy. Back in 2009-2010, I had the privilege of spearheading one of the most impactful customer journey projects at VMware, shaping a structured approach that has proven effective.