Content Marketing Acceleration

Content Marketing Acceleration

Everyone talks about content marketing, but only the most cutting-edge marketing organizations truly nail it. Content marketing isn't just a strategy; it's a way of life and the key to moving the needle on both thought leadership and the sales funnel. To truly excel, relying on expensive and slow external agencies won't cut it. You need to build an internal content machine that consistently generates relevant, substantial, and engaging content, all while measuring its impact on business results.

Everyone talks about content marketing, but only the most cutting-edge marketing organizations truly nail it. Content marketing isn't just a strategy; it's a way of life and the key to moving the needle on both thought leadership and the sales funnel. To truly excel, relying on expensive and slow external agencies won't cut it. You need to build an internal content machine that consistently generates relevant, substantial, and engaging content, all while measuring its impact on business results.

When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.

When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.

When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.

When seamlessly combined with Scrum and agile execution,
content marketing becomes your secret weapon to
outperform the competition and fuel business growth.

01

Content Assessment

02

Improvement Plan

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Content Measurement

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Content Execution

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Conducting a thorough audit of your current content, content processes, and its effectiveness by engaging with the marketing team, the field, and, if possible, customers.

Content Assessment

01

Content Assessment

Conducting a thorough audit of your current content, content processes, and its effectiveness by engaging with the marketing team, the field, and, if possible, customers.

02

Improvement Plan

03

Content Measurement

04

Content Execution

01

Content Assessment

Conducting a thorough audit of your current content, content processes, and its effectiveness by engaging with the marketing team, the field, and, if possible, customers.

02

Improvement Plan

03

Content Measurement

04

Content Execution

Typical Deliverables:

Typical Deliverables:

Typical Deliverables:

01

Content
Improvement Plan

02

Content Measurement Plan

03

Core Content Assets implemented using the new workflow

VMware Market Vision 2022

VMware Market Vision 2022

The VMware Multi-Cloud Services Market Taxonmy 2022

Ready to revolutionize your content strategy and elevate your impact?
Let's make it happen!

Ready to revolutionize your content strategy and elevate your impact?
Let's make it happen!

Let's Get Started

I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.

Vittorio Viarengo © 2024

Let's Get Started

Schedule a no-obligation discovery call

with me to see how we can accelerate your

company’s growth through product marketing.

Vittorio Viarengo © 2024

Let's Get Started

Schedule a no-obligation

discovery call with me to

see how we can accelerate

your company’s growth

through product marketing

Vittorio Viarengo © 2024

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Content Marketing Acceleration

Unveiling and mapping out your customer journey is like having a GPS for your business. Whether you're dealing with a single product or a diverse portfolio, understanding how customers adopt your offering is key to refining your message, optimizing content, and streamlining your go-to-market strategy. Back in 2009-2010, I had the privilege of spearheading one of the most impactful customer journey projects at VMware, shaping a structured approach that has proven effective.