Company and Product Messaging

Company and Product Messaging

Unlocking the true business value of your high-tech products requires more than showcasing features—it's about telling a compelling story. As a seasoned professional, I've been instrumental in crafting narratives that not only differentiate companies but also turbocharge their sales efforts for rapid growth.

Unlocking the true business value of your high-tech products requires more than showcasing features—it's about telling a compelling story. As a seasoned professional, I've been instrumental in crafting narratives that not only differentiate companies but also turbocharge their sales efforts for rapid growth.

Here's my systematic approach
to message development:

Here's my systematic approach
to message development:

Here's my systematic approach
to message development:

01

Workshop with Founders

02

Workshop with Sales

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Customer Interviews

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Messaging Workshop

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Messaging Development

06

Marketecture Development

07

Refinement Workshop

08

First Meeting Deck

09

Validation

10

Customer Feedback

11

Rollout

Capture the essence of your product's value through the words of the founders.

Workshop with Founders

01

Workshop with Founders

Capture the essence of your product's value through the words of the founders.

02

Workshop with Sales

03

Customer Interviews

04

Messaging Workshop

05

Messaging Development

06

Marketecture Development

07

Refinement Workshop

08

First Meeting Deck

09

Validation

10

Customer Feedback

11

Rollout

01

Workshop with Founders

Capture the essence of your product's value through the words of the founders.

02

Workshop with Sales

03

Customer Interviews

04

Messaging Workshop

05

Messaging Development

06

Marketecture Development

07

Refinement Workshop

08

First Meeting Deck

09

Validation

10

Customer Feedback

11

Rollout

Typical Deliverables:

Typical Deliverables:

Typical Deliverables:

01

Messaging
one pager

02

Marketecture

03

First meeting
deck

04

First meeting video recording

05

Rollout
plan

VMware Market Vision 2022

VMware Market Vision 2022

The VMware Multi-Cloud Services Market Taxonmy 2022

E&DV Launch

A vision/mission presentation I developed for launch of the Energy & Data Valley initiative

E&DV Launch

A vision/mission presentation I developed for launch of the Energy & Data Valley initiative

E&DV Launch

A vision/mission presentation I developed for launch of the Energy & Data Valley initiative

E&DV Launch

A vision/mission presentation I developed for launch of the Energy & Data Valley initiative

Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?

Let's not just tell your story; let's make it resonate.
Ready to elevate your company and product messaging?

Let's Get Started

I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.

Vittorio Viarengo © 2024

Let's Get Started

Schedule a no-obligation

discovery call with me to

see how we can accelerate

your company’s growth

through product marketing

Vittorio Viarengo © 2024

Let's Get Started

Schedule a no-obligation discovery call

with me to see how we can accelerate your

company’s growth through product marketing.

Vittorio Viarengo © 2024

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Company and Product Messaging

Unlocking the true business value of your high-tech products requires more than showcasing features—it's about telling a compelling story. As a seasoned professional, I've been instrumental in crafting narratives that not only differentiate companies but also turbocharge their sales efforts for rapid growth.