Vittorio Viarengo
Vittorio Viarengo
Memorable Storytelling and Agile Marketing
Memorable Storytelling and Agile Marketing
Memorable Storytelling and Agile Marketing
Memorable Storytelling and Agile Marketing
Having spent 30 years at the nexus of stellar engineering teams and customers, I've honed the skill of crafting simple yet compelling high-tech narratives. With my unique blend of engineering pragmatism, agile expertise, and creative flair, I'm enthusiastic about assisting you in sharpening your message and dramatically accelerating your marketing initiatives.
30 years crafting high-tech narratives with engineering savvy and creative flair. Let's sharpen your message and accelerate your marketing together
Having spent 30 years at the nexus of stellar engineering teams and customers, I've honed the skill of crafting simple yet compelling high-tech narratives. With my unique blend of engineering pragmatism, agile expertise, and creative flair, I'm enthusiastic about assisting you in sharpening your message and dramatically accelerating your marketing initiatives.
My Experience
My Experience
Blending Entrepreneurship and Engineering Excellence, with Creativity and Pragmatism
A glimpse into my journey—from hustling hard in the startup world of ViVi Software, MobileIron and Skyhigh Networks to navigating the complexities of multi-billion-dollar giants like Oracle and VMware
from hustling hard in the startup world to the complexities of multi-billion-dollar giants
My Journey
My Services
My Services
I will collaborate with you and your team to deliver any one or a combination of these six services
Here is how we can work together
Vision/Mission Development
I can craft a compelling vision and mission statement that inspires your employees and customers through engaging workshops with founders, investors, and customers
View Service
Vision/Mission Development
I can craft a compelling vision and mission statement that inspires your employees and customers through engaging workshops with founders, investors, and customers
View Service
Vision/Mission Development
I can craft a compelling vision and mission statement that inspires your employees and customers through engaging workshops with founders, investors, and customers
View Service
Company and Product Messaging
I can develop memorable stories that get to the core of the business value of your products using a proven methodology, shaping narratives for legendary companies like VMware, BEA Systems, and market-defining startups such as MobileIron and Skyhigh Networks
View Service
Company and Product Messaging
I can develop memorable stories that get to the core of the business value of your products using a proven methodology, shaping narratives for legendary companies like VMware, BEA Systems, and market-defining startups such as MobileIron and Skyhigh Networks
View Service
Company and Product Messaging
I can develop memorable stories that get to the core of the business value of your products using a proven methodology, shaping narratives for legendary companies like VMware, BEA Systems, and market-defining startups such as MobileIron and Skyhigh Networks
View Service
Customer Journey Discovery
I can help you discover and map your customer journey using a proven formal methodology I developed and utilized to map the VMware customer virtualization journey. This will enable me to optimize your messaging, content, and go-to-market strategy
View Service
Customer Journey Discovery
I can help you discover and map your customer journey using a proven formal methodology I developed and utilized to map the VMware customer virtualization journey. This will enable me to optimize your messaging, content, and go-to-market strategy
View Service
Customer Journey Discovery
I can help you discover and map your customer journey using a proven formal methodology I developed and utilized to map the VMware customer virtualization journey. This will enable me to optimize your messaging, content, and go-to-market strategy
View Service
Agile Marketing Transformation
I can leverage my 15 years of experience in agile methodologies to radically accelerate your marketing team, transforming it into a lean, fast content generation, and funnel-growing machine
View Service
Agile Marketing Transformation
I can leverage my 15 years of experience in agile methodologies to radically accelerate your marketing team, transforming it into a lean, fast content generation, and funnel-growing machine
View Service
Agile Marketing Transformation
I can leverage my 15 years of experience in agile methodologies to radically accelerate your marketing team, transforming it into a lean, fast content generation, and funnel-growing machine
View Service
Content Marketing Acceleration
I can help your team achieve content marketing speed and excellence by building an in-house agile content machine, becoming your secret weapon for business growth
View Service
Content Marketing Acceleration
I can help your team achieve content marketing speed and excellence by building an in-house agile content machine, becoming your secret weapon for business growth
View Service
Content Marketing Acceleration
I can help your team achieve content marketing speed and excellence by building an in-house agile content machine, becoming your secret weapon for business growth
View Service
CMO Coaching
I can guide your high-potential individuals to become outstanding CMOs, drawing from my experience of challenging traditional hiring practices and fostering internal talent growth
View Service
CMO Coaching
I can guide your high-potential individuals to become outstanding CMOs, drawing from my experience of challenging traditional hiring practices and fostering internal talent growth
View Service
CMO Coaching
I can guide your high-potential individuals to become outstanding CMOs, drawing from my experience of challenging traditional hiring practices and fostering internal talent growth
View Service
Testimonials
Testimonials
Vittorio is one of the most creative, yet technical people I know. While at VMware, he led the product management team that put the VDI product on the right track to eventually emerge as the #1 product in the market. Vittorio was also key in giving End User Computing business unit a broader vision that re-energized the team and got rave reviews from the analyst and press communities. On the marketing front, Vittorio always finds out of the box ways to tell the product and company story.
Thuan Pham
Board Director, Advisor, former CTO of Uber & Coupang
While at VMware Vittorio drove the research that discovered and modeled the customer virtualization journey that quickly became both a invaluable sales tool as well as a framework adopted by the whole industry. As a VP of Desktop Products, Vittorio was instrumental in getting VDI on the right track to become the leading product in the market.
Bogomil Balkansky
Partner, Sequoia Capital
I will always look back at my career with extreme gratitude for Vittorio's mentorship, leadership, and genuine care for my growth. He has this magical combination of critical thinker, analytically-driven, marketing leader that helps frame team priorities in a way that rallies us all together. Vittorio is able to recruit, assemble, and retain teams that are highly motivated as well as execution machines!
Linda Vu Nguyen
Marketing Technology Leader
Vittorio took over an engineering team that was demoralized due to a lack of leadership, and immediately set about transforming it. His unique combination of vision, technical involvement, demand for excellence and empathy for developers garnered respect from those he led.
Joey Rozier
Engineering Manager III, Google
Once in a while you are lucky enough to work with an executive that exemplifies true leadership as in my case working with Vittorio. Vittorio leads a high performance marketing team in a hyper-growth environment, He does not expect perfection, but demands excellence. As a results driven leader, he drives his marketing teams to make a huge impact on the business.
Annie Yuzzi Christianson
Vice President, Global Corporate Events and Experiences
Vittorio is one of the most passionate persons I know. As the CMO of MobileIron he brought to the table a very unique mix of creative storytelling and marketing operations skills that helped the company build up and scale the marketing team. He took the company to a new level with his commitment to data analytics, allowing us incredible visibility into all marketing activities.
John Donnelly
CRO, Aviatrix
Vittorio is one of the most creative, yet technical people I know. While at VMware, he led the product management team that put the VDI product on the right track to eventually emerge as the #1 product in the market. Vittorio was also key in giving End User Computing business unit a broader vision that re-energized the team and got rave reviews from the analyst and press communities. On the marketing front, Vittorio always finds out of the box ways to tell the product and company story.
Thuan Pham
Board Director, Advisor, former CTO of Uber & Coupang
While at VMware Vittorio drove the research that discovered and modeled the customer virtualization journey that quickly became both a invaluable sales tool as well as a framework adopted by the whole industry. As a VP of Desktop Products, Vittorio was instrumental in getting VDI on the right track to become the leading product in the market.
Bogomil Balkansky
Partner, Sequoia Capital
I will always look back at my career with extreme gratitude for Vittorio's mentorship, leadership, and genuine care for my growth. He has this magical combination of critical thinker, analytically-driven, marketing leader that helps frame team priorities in a way that rallies us all together. Vittorio is able to recruit, assemble, and retain teams that are highly motivated as well as execution machines!
Linda Vu Nguyen
Marketing Technology Leader
Vittorio took over an engineering team that was demoralized due to a lack of leadership, and immediately set about transforming it. His unique combination of vision, technical involvement, demand for excellence and empathy for developers garnered respect from those he led.
Joey Rozier
Engineering Manager III, Google
Once in a while you are lucky enough to work with an executive that exemplifies true leadership as in my case working with Vittorio. Vittorio leads a high performance marketing team in a hyper-growth environment, He does not expect perfection, but demands excellence. As a results driven leader, he drives his marketing teams to make a huge impact on the business.
Annie Yuzzi Christianson
Vice President, Global Corporate Events and Experiences
Vittorio is one of the most passionate persons I know. As the CMO of MobileIron he brought to the table a very unique mix of creative storytelling and marketing operations skills that helped the company build up and scale the marketing team. He took the company to a new level with his commitment to data analytics, allowing us incredible visibility into all marketing activities.
John Donnelly
CRO, Aviatrix
Let's Get Started
I am thrilled to collaborate with high-performing teams, assisting them in crafting inspiring stories and fostering agility in all aspects of marketing. Reach out to explore if we align well and brainstorm potential ways we can work together.
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation
discovery call with me to
see how we can accelerate
your company’s growth
through product marketing
Vittorio Viarengo © 2024
Let's Get Started
Schedule a no-obligation discovery call
with me to see how we can accelerate your
company’s growth through product marketing.
Vittorio Viarengo © 2024